50 Mind-Blowing Stats about Advertising

Looking for the latest advertising stats? We’ve got you covered. We’ve compiled a list of 50 of the most important advertising statistics you should know to succeed in 2018. Keep reading for the up-to-date information you need on advertising, social media, PPC, mobile advertising, email marketing, video advertising, and what’s on the horizon for the marketing industry.

Advertising

• Total media ad spending worldwide will rise by 7.4% to $628.63 billion for 2018. Digital media will account for 43.5% of the investment. By 2020, digital’s share of total advertising will near 50%. (eMarketer, 2018)

• Mobile will make up the bulk of this spend, garnering 67.3% of digital and 29.2% of total media advertising this year. (eMarketer, 2018)

• Advertisers are expected to spend a combined $66 billion globally on sponsorship this year, up 4.9% year over year. When compared with paid media, sponsorship is the second-fastest growing advertising channels behind the digital formats. (WARC, 2018)

• Advertising is certainly becoming more automated, as well. In fact, spending for marketing/advertising automation is expected to reach $25.1 billion annually by 2023. (MarTech Today, 2018)

• Product placement in various media and video advertising are projected to post double-digit gains due to increased cable cord-cutting and binge video watching. (PQ Media, 2018)

• Two-third of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads. (Zenith, 2018)

• Half of Generation Z (50%) and 42% of Millennials said ads in social media are most relevant to them, while Generation X and Baby Boomers said they still prefer TV advertising. (Adobe Digital Insights, 2018)

• More than 70% of advertisers believe their ads are relevant to the audience they are targeting. Yet only 8% of people think ads they see online are always relevant. (Adobe Digital Insights, 2018)

• Retail is expected to make up the largest chunk on the digital advertising pie this year, with an estimated 21.9% of total digital ad spend. Automotive, financial, pharmaceutical products/medicine, and travel tourism will round out the top five digital advertising spenders. (Marketing Charts, 2018)

• On average, advertisers will spend more than $10 million annually for their brands’ digital and mobile video advertising, a 53% increase from two years ago in 2016. (IAB, 2018)

• Eighty-four percent of advertisers said they would increasingly bring more advertising functions in-house this year, advertising directly to the consumer. (IAB, 2018)

• 2018 has been the year of experiential marketing, with nine in 10 marketers recognizing its importance in driving brand engagement. (Freeman, 2018)

• Social media advertising revenue is forecast to reach $ 51.3 billion for 2018. That’s $17.44 per user. Revenue is set to grow by 10.5% annually. (Hootsuite, 2018)

• 57% of marketers believe that influencer marketing will be integrated into all marketing activities in three years.

PPC

• Google and Facebook still hold the largest share of total digital ad spend, with 38.6% and 19.9%, respectively. (eMarketer, 2018)

• Business makes an average of $2 in revenue for every $1 they spend on Google Ads. (Wordstream, 2018)

• The average click-through rate (CTR) in Google Ads across all industries is 3.17% for the search network and 0.46% on the display network. (Wordstream, 2018)

• The average cost per click (CPC) in Google Ads across all industries is $2.69 on the search network and $0.63 on the display network. (Wordstream, 2018)

• Omnichannel strategies drive an 80% higher rate of incremental store visits for local businesses. (Wordstream, 2018)

Social Media

• Social media platforms capture 33% of the time users spend online. (Wordstream, 2018)

• 4 in 10 internet users say they follow their favorite brands on social media. (Wordstream, 2018)

• 37% of online shoppers say they use social media for “purchase inspiration”. (Wordstream, 2018)

• 23. 96% of B2C marketers say that Facebook is a valuable marketing platform. (Wordstream, 2018)

• As of January 2018, the age group with the most Instagram users worldwide is 18–24, followed by 25– 34-year-olds. (Statista, 2018)

Mobile

• 69% of digital media time is spent on mobile devices. (Wordstream, 2018)

• Appearing in mobile search ad results can increase brand awareness by 46%. (Wordstream, 2018)

• 82% of smartphone users consult their phones while in a store. (Wordstream, 2018)

• 84% of consumers between the ages of 18 and 29 are most likely to use a mobile device when shopping online. (Wordstream, 2018)

Email Marketing

• Traffic from email marketing campaign has an average conversion rate of 4.29%. (Wordstream, 2018)

• 65% of marketers believe that dynamic content in email marketing is effective. (Wordstream, 2018)

• Open rates are 14.31% higher in segmented campaigns than in non-segmented campaigns. (Wordstream, 2018)

• 73% of email marketers are prioritizing email for mobile devices. (Wordstream, 2018)

• Marketers who send emails on Tuesdays get the highest open rates. (Wordstream, 2017)

Video Advertising

• 64% of consumers say that watching a video on Facebook influenced them to make a purchase. (Wordstream, 2018)

• Video ad completion rates have steadily increased over the past few years, reaching 70% overall in 2017. (Wordstream, 2018)

• Almost 50% of Internet users look for videos related to a product or service before visiting a store. (Google, 2016)

• 4 in 5 consumers believe that demo videos are helpful.

Consumer Advertising

• 73% of the consumers dislike pop-up ads. (Wordstream, 2018)

• 72% of consumers want brands to share discounts and sales on social media. (Wordstream, 2018)

• 86% of consumers would like to receive promotional emails at least monthly. (Wordstream, 2018)

Content Marketing

• 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)

• B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0–1 time per month. (HubSpot, 2015)

• B2C companies that blogged 11+ times per month got more than four times as many leads than those that blog only four to five times per month. (HubSpot, 2015)

• Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)

• 47% of buyers viewed 3–5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)

• 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)

Marketing Technology

• 24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2018)

• The most popular mobile messenger app globally as of July 2018 is WhatsApp. (Statista, 2018)

• 48% of customers started searching for the product they bought on mobile first. (Google, 2018)

• Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe, 2018).

• 89% of people on smartphones are using apps, while only 11% are using standard websites. (Disruptive Advertising, 2018)