5 Reasons Why Big Company is Looking for Local Agency

Small Body, Big Power! These are 5 reasons why Big Company is looking for Local Agency

One of the successes of a local digital agency company is having a big and well-known client, of course it will build trust from the audience. But, have you ever thought about why big companies prefer local digital agencies as partners?

Okay, starting with the example. Foreign agency companies are anglers with large vessels, while the target market is large fish. However, do we need the bait as big as the target? Obviously, no. If small bait can be profitable, why do you need big bait? Especially if the bait is interesting and precisely in accordance with the wishes of the target fish.

So, what are the reasons Large Companies use Local Digital Agencies?

1. Enthusiastic and competitive
   Foreign digital agencies usually do jobs with limited movement and their best work, but local digital agencies usually have high morale and competitiveness, especially when it is confronted with a big company. Local digital agencies will work enthusiastically to face new challenges that are happening.

2. More Transparent
   Honest, transparent and doesn't sell much, local digital agencies usually focus more on work, portfolio, clients, and income. Be more open about what they do, what the power is, and what the obstacles are. Everything can be communicated with a local digital agency. 

3. Fast and Easy to Adapt
   Local agency companies are usually nimble or have fast movements. It is easy to adapt to changes in the environment, flexible, and often reliable. Many foreign digital agencies have slow motion due to layered SOPs or high idealistic natures.

4. Closer to the Target Market
   Local digital agencies are usually more aware of market conditions, or can be said to be in accordance with outside realities. It can answer what the consumer needs through the writings and visual of a content. While, foreign digital agencies have a lot of procedures that are often irrelevant to the markets. 

5. Creative thinking, and not bureaucratic
   Local digital agencies can provide lots of amazing ideas for big companies with a consumer perspective. Creative thinking that is not complicated and salutive. The result of creative thinking can drive the big company to get many customers and succeed in the market.

So, the local digital agency also has its own competitions that are judged more valuable with big companies. Local digital agency seems small, but it has a big power and movements!

However, regardless of local or foreign digital agencies, the most important thing that a digital agency must do is to be a “good and flexible learner”, that follows the dynamic era; the era that is full of competition and always changing. If digital agencies can’t follow the flow of the dynamic markets, it will miss the chance to get one boat filled by full fish.

The market will be more crowded in the future, so prepare your company to get ready facing the big market ahead. Are you ready to go fishing and get a lot of fish?